Our mission is to operate the best specialty retail, sports, news and information online business in the world, regardless of the product we sell or service we offer. Because the product we sell and service we offer is so diversified, our aspirations must be consistent with the promise and the ideals of the volumes and content which line our site. To say that our mission exists independent of the product we sell and service we offer, is to demean the importance and the distinction of being a retailer and online media provider. As retailers and online media providers, we are determined to be the very best in our business, regardless of the size, pedigree or inclinations of our competitors. We will continue to bring our industry nuances of style and approaches to retailing and news reporting which are consistent with our evolving aspirations. Above all, we expect to be a credit to the communities we serve, a valuable resource to our customers, and a place where our dedicated customers, partners and associates can grow and prosper. Toward this end we will not only listen to our customers, partners and associates but embrace the idea that the Company is at their service.